The Vans C.A.P “Cut and Paste” product line emerged as a creative and innovative initiative by the brand to celebrate its legacy of customization and DIY culture. The line was inspired by the originality skaters expressed through customizing their individual footwear needs combined with the consideration of repurposing materials. The cut and paste collection honors this spirit of individuality and creativity by featuring footwear that appears to be assembled from various shoe parts giving them a unique, fresh and fashionable perspective. The aim was to resonate with the brand’s core audience while attracting new consumers who appreciate bespoke, quality and uniqueness that stand out from conventional offerings.